How We Approach Mobile Performance Work

Performance problems don't usually have one-size-fits-all solutions. Over the past few years, we've worked with apps dealing with memory leaks, slow startup times, and frustrating user experiences. What we've learned is that each situation needs careful diagnosis before jumping to fixes.

Our Diagnostic Process

Most performance issues aren't obvious at first glance. Sometimes an app feels sluggish because of unnecessary network calls. Other times it's memory management or rendering problems.

We start by measuring everything. Not just basic metrics like load time, but also frame rates during scrolling, memory consumption patterns, and battery impact. The data tells us where to focus.

After that comes profiling. We use platform-specific tools to understand what's happening under the hood. This often reveals surprising culprits—like background processes that nobody knew were running, or image caching strategies that backfired.

1
Baseline Measurement
We establish current performance across devices and network conditions. Real-world testing shows us what users actually experience.
2
Bottleneck Identification
Deep profiling reveals which parts of the code consume the most resources. Sometimes the problem is where you least expect it.
3
Targeted Optimization
We address specific issues rather than applying generic solutions. Each app has unique characteristics that require customized approaches.
4
Validation Testing
Changes get tested across multiple devices and scenarios. We make sure improvements work consistently in production environments.

Comparing Optimization Approaches

Different situations call for different strategies. Here's how various approaches stack up when dealing with common performance challenges.

Optimization Strategy
Startup Time
Memory Usage
Battery Impact
Code Splitting & Lazy Loading
Image Optimization & Caching
Background Process Management
Network Request Optimization
Rendering Pipeline Refinement

What Different Projects Taught Us

E-Commerce Platform Refinement

A retail client noticed their checkout flow was losing customers. After examining the code, we found unnecessary API calls happening on each screen transition. Consolidating requests and implementing smart caching helped smooth out the experience considerably.

Data Visualization App Work

Working with a business intelligence app, we dealt with performance degradation as datasets grew. The solution involved optimizing rendering algorithms and implementing progressive data loading. Users could now work with larger datasets without the app becoming unresponsive.

Social Platform Enhancement

A social networking app struggled with memory leaks during extended sessions. Through detailed profiling, we identified listener cleanup issues and improper object retention. Addressing these patterns improved stability across longer usage periods.

Callum Fitzwilliam, Technical Director Niamh Kirkpatrick, Product Manager Performance optimization analysis session

"What stood out was their methodical approach. They didn't promise overnight miracles but showed us exactly what was causing slowdowns and how to address each issue systematically. Our app feels noticeably more responsive now."

Callum Fitzwilliam
Technical Director, Retail Technology Solutions

What Makes Performance Work Effective

Based on working with various mobile apps since early 2023, here's what we've found matters most.

Context-Specific Solutions

Generic optimization advice rarely works in practice. An app with heavy media content needs different strategies than one handling real-time data streams. We've learned to tailor approaches based on actual usage patterns rather than theoretical best practices.

Continuous Monitoring Matters

Performance isn't a one-time fix. As features get added and user bases grow, new bottlenecks emerge. Setting up proper monitoring helps catch issues before they become serious problems. We typically implement tracking that alerts teams when metrics drift outside acceptable ranges.

Device Diversity Challenges

Testing on a handful of devices doesn't cut it anymore. The performance gap between high-end and budget devices keeps widening. We've found that profiling on older hardware often reveals issues that wouldn't show up during typical development testing.

Balance Between Features and Speed

There's always tension between adding functionality and maintaining performance. Some optimizations require rethinking feature implementations. We work with product teams to find approaches that preserve user value while keeping the app responsive.

Ready to Discuss Your App's Performance?

If you're dealing with sluggish load times, memory issues, or user complaints about responsiveness, let's have a conversation about what might help.

Get in Touch